Privacy Policy

The Honor Union ("The Honor Union," "we," "our," "us") values and respects the privacy of our customers and visitors. This Privacy Policy explains how we collect, use, and share personal information when you visit, use our Website, or make a purchase, and describes your rights and choices. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. By using thehonorunionusa.com (the "Website"), you agree to the practices described in this Privacy Policy.

1. Personal Information We Collect

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. This does not include anonymized or de-identified information. We may collect the following categories:

1.1 Information You Provide

• Contact details including name, address, billing address, shipping address, phone number, and email address

• Financial information including credit card, debit card, payment card information, transaction details, and payment confirmation

• Account information including username, password, security questions, preferences, and settings

• Transaction information including items viewed, added to cart, purchased, returned, or cancelled

• Communications with us including customer support inquiries and feedback

• Reviews, testimonials, and other content you submit

1.2 Information We Collect Automatically

• Device information including browser type, device type, operating system, IP address, and unique identifiers

• Usage information including how and when you interact with or navigate the Website

• Referring URLs, pages visited, and geolocation data

• Order history and purchase behavior

1.3 Subscription & Billing Data

If you enroll in The Honor Club membership, we collect and store recurring billing information including your payment method details, billing cycle, subscription status, transaction history, and membership standing. This information is processed and stored by our third-party payment processor. We may receive updated card information from your card issuer through an automatic account updater service to ensure uninterrupted billing. By enrolling in The Honor Club, you consent to our collection and use of this billing data for the purpose of processing recurring charges every 28 days at $29.99, beginning 14 days after your initial order.

1.4 Sources of Personal Information

• Directly from you when you create an account, visit the Website, make a purchase, or communicate with us

• Automatically through the Website via cookies and similar tracking technologies

• From our service providers and payment processors

• From our marketing partners or other third parties

2. How We Use Your Information

We use personal information for the following legitimate business purposes:

• Processing and fulfilling orders, subscription charges, and recurring billing

• Managing your Honor Club membership, billing cycle, and account status

• Providing, tailoring, and improving our products, services, and Website

• Customer support and communication

• Marketing, advertising, and promotional campaigns

• Analytics, research, and trend monitoring

• Fraud prevention, security, and legal compliance

• Complying with applicable laws, regulations, and law enforcement requests

3. How We Share Your Information

We may share your personal information with third parties for legitimate purposes, including:

• Payment processors for order and subscription billing

• Shipping and fulfillment providers

• Marketing and advertising partners

• Email and SMS marketing platforms

• Analytics providers

• Shopify, as our e-commerce platform provider

• Charity partners (limited to donation fulfillment purposes only; no personal financial data is shared)

• Affiliates and subsidiaries within our corporate group

• Legal and regulatory authorities when required by law

• Successor entities in connection with a merger, acquisition, or sale of assets

We may share data for marketing or advertising purposes, which may be interpreted as a "sale" or "sharing" under some privacy laws. You may opt out as described in Section 6.

4. Relationship with Shopify

The Website is hosted by Shopify, which collects and processes personal information about your access to and use of the Website in order to provide and improve the services for you. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in other countries. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy at privacy.shopify.com.

5. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to collect and store information for purposes including login authentication, storing preferences, analytics, advertising, fraud prevention, and personalizing your experience. You can disable cookies in your browser settings, but some features may not function properly. We honor the Global Privacy Control (GPC) opt-out preference signal where required by applicable law. We do not otherwise respond to Do Not Track signals from browsers.

6. Your Privacy Rights & Opt-Out

Depending on your jurisdiction, you may have the following rights:

• Right to Access / Know: Request access to personal information we hold about you

• Right to Delete: Request deletion of personal information we maintain about you

• Right to Correct: Request correction of inaccurate personal information

• Right of Portability: Receive a copy of your personal information in a portable format

• Right to Opt Out of Sale or Sharing: Opt out of the sale or sharing of your personal information for targeted advertising

• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights

• Managing Communication Preferences: Opt out of promotional emails at any time via the unsubscribe link

To exercise any of these rights, contact us at:

Email: Hello@thehonorunionusa.com

Opt-Out Portal: thehonorunionusa.com/pages/data-sharing-opt-out

We may need to verify your identity before processing your request. You may designate an authorized agent to make requests on your behalf, subject to identity verification. We will respond within 45 days as required by applicable law. We will not discriminate against you for exercising your rights.

7. California Residents — CCPA / California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• The right to know the categories and specific pieces of personal information we have collected about you in the past 12 months

• The right to delete personal information we have collected, subject to certain exceptions

• The right to correct inaccurate personal information

• The right to opt out of the sale or sharing of your personal information

• The right to limit use of sensitive personal information

• The right to non-discrimination for exercising your privacy rights

As of the effective date of this Privacy Policy, we do not knowingly sell or share personal information of individuals under 16 years of age.

To submit a CCPA/CPRA request, contact us at Hello@thehonorunionusa.com or visit thehonorunionusa.com/pages/data-sharing-opt-out. We will respond within 45 days. If we require additional time, we will notify you of the extension within the initial 45-day period.

You may also contact the California Attorney General's office or the California Privacy Protection Agency (CPPA) if you have complaints about our privacy practices.

8. Data Security

We use industry-standard security measures to protect your personal information, including encryption of payment data in transit and at rest. However, no method of transmission over the internet is completely secure. Any transmission of information is at your own risk. You are responsible for safeguarding your account credentials. If you believe your account has been compromised, contact us immediately at Hello@thehonorunionusa.com.

9. Retention Period

We retain your personal information only as long as necessary to provide our services, maintain your subscription records, comply with legal obligations, resolve disputes, and enforce our agreements. Subscription and billing records are retained for a minimum of 7 years for financial and legal compliance purposes. When information is no longer needed, we delete or anonymize it in accordance with our internal data retention procedures.

10. Children's Data

The Website is not intended for use by children under the age of 18. We do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, please contact us at Hello@thehonorunionusa.com and we will delete it promptly. As of the effective date of this Privacy Policy, we do not knowingly sell or share personal information of individuals under 16 years of age.

11. International Data Transfers

By using our Website, you understand that your personal information may be transferred to and processed in the United States or other countries where we or our service providers operate. Where applicable, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses (SCCs) for international data transfers, unless the transfer is to a country that has been determined to provide an adequate level of protection.

12. Third-Party Websites & Links

The Website may contain links to third-party websites, including our charity partners. We are not responsible for the privacy practices, accuracy, or content of third-party websites. Please review their privacy policies before providing personal information. Our inclusion of such links does not imply any endorsement of their content or practices.

13. Complaints

If you have complaints about how we process your personal information, please contact us at Hello@thehonorunionusa.com. Depending on where you live, you may have the right to lodge a complaint with your local data protection authority or state attorney general's office.

14. Changes to This Privacy Policy

We may update this Privacy Policy at any time to reflect changes to our practices or for legal or regulatory reasons. Updates will be posted on this page with the revised "Last Updated" date. For material changes, we will provide notice via email or website banner where required by applicable law. Your continued use of the Website after changes are posted constitutes acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us:

The Honor Union

Utah, United States